Market assessment & business plan for new micro-mobility business
The client, a UAE-based sustainable transport company, was keen on expanding business in the MENA region and beyond by offering driving on-demand service in multi-modal, inter-urban, transport networks.
Problem Statement
We were engaged to recommend a go-to-market strategy and assess the business opportunity. The engagement involved:
- Business model development
- Creation of the internal pitch note including financial statements creation, and conducting business valuation to determine the business ROI
Action Taken
- Assessed the market environment and competitive landscape of the GCC region and estimated the market size and addressable market
- Estimated the number of vehicles to be launched and designed the 5-year rollout plan
- Detailed the cost structure including the cost of hardware, royalty fees, cost of operations for charging
- Detailed the revenue structure including identification of revenue streams
- Developed the P&L, B/S and Cash Flow statements and the financial model bringing into context the target market
- Developed a discounted cash flow based financial model to determine investment requirement and potential returns
- Designed a valuation summary sheet including key ratios and margins
- Created a detailed internal investor presentation
Deliverable
- Our deliverable enabled the client to assess the business opportunity and the pitch the business model to its stakeholders effectively
- The recommendation involving a go-to-market strategy helped client evaluate risks and opportunities within the MENA region in the sustainable transport space.