Go-to-Market Strategy and financial modeling for a B2B furniture and fit-outs firm

‌‌‌The client, a global conglomerate operating in the furniture sector, was looking to expand its products and services in the B2B space

‌Problem Statement
‌‌‌‌We were engaged to recommend a go-to-market strategy and build a comprehensive financial model for their furniture and fittings business which involved:

  • ‌‌‌‌‌‌Market assessment of the opportunity and in-depth analysis of strategic choices
  • ‌Preparation of 5-year financial projections including investment required
  • ‌‌Recommendation of the go-to-market strategy and implementation roadmap

Action Taken

  • ‌‌‌Designed the strategic pillars focusing on expanding manufacturing capability, business development, maintaining key partnerships and project management
  • ‌‌‌Estimated the market size for target segments such as commercial, residential, retail, healthcare, hospitality, education, and entertainment
  • ‌‌‌‌‌Gathered insights by analyzing strategic choices for market segments, product categories, material choices, brand positioning, project size, legal construct, etc.
  • ‌‌Conducted an operating model comprising of organization structure and tech capabilities
  • ‌Constructed a comprehensive financial model highlighting revenue model, cost model, projected financial statements, and KPIs evaluation


  • ‌Recommended a go-to-market strategy including in-house manufacturing, business development, partnerships, and project management
  • ‌‌‌‌‌Delivered market assessment insights, detailed financial model and implementation roadmap