Investor pitch (investment readiness) and Financial model for an HR tech company

The client, an early-stage HR tech startup based in India, was keen on building an investment deck and model to get funding for the seed round.

‌Problem Statement
‌‌‌The client was looking to prepare a comprehensive investor pitch for their website and app, focused on workers in the informal sector, which included:

  • ‌Highlighting problem statement, solutions and critical differentiators
  • ‌Minimum viable product to go to the market with (MVP)
  • ‌‌Market opportunity & Value proposition for their users
  • Developing business model outlining sources of revenue, growth strategy, key metrics
  • Constructing a detailed financial plan including margins, funds required, and valuation

Action Taken

  • ‌Conducted in depth research along with primary and secondary interviews to understand industry and stakeholder problems and current market gaps
  • ‌‌‌‌Suggesting and advising the client on the features to include in the MVP
  • ‌‌‌Articulating and presenting the client’s offering as solutions to the challenges
  • ‌‌Estimating the Total Addressable Market for the MVP post team analysis
  • ‌Constructed the Value proposition for the entire value chain for users in construction
  • ‌‌Advised client on revenue model , go to market strategy and pricing post strategy discussions and competitor analysis
  • ‌‌‌‌‌Constructed go-to-market strategy, financial plan, projected financial statements, fund requirement, and business valuation


  • ‌‌Delivered data-centric and comprehensive investor pitch to help raise funds and implement client’s vision

  • Developed a financial model to make a financially feasible argument